USGA / American Express - Golf Journal Series
Produced branded storytelling and cross-platform content for the American Express-sponsored Golf Journal series.
Role
Producer, Brands & Partnerships
Brand
USGA / American Express
Year
2020–2021
Capabilities
Content / Production / Brand
The creative and business challenge.
The USGA needed to produce branded storytelling that connected American Express with golf culture - content that served both the sport's heritage and the brand's premium positioning, across multiple platforms.
The strategy, insight, or ambitious concept.
Create a branded content series that feels like premium golf journalism - storytelling first, brand integration second - leveraging the USGA's credibility and American Express's brand equity to produce content that golf fans actually want to watch.
What I personally owned and led.
Served as Producer for Brands & Partnerships. Developed and produced the American Express-sponsored Golf Journal series, managing branded storytelling and cross-platform content delivery.
How the concept became reality.
Developed branded storytelling concepts, produced cross-platform content for the Golf Journal series, managed the brand partnership between USGA and American Express, oversaw production and content delivery across platforms.
What it achieved.
Delivered a branded content series that successfully connected American Express with golf culture through premium storytelling - demonstrating the ability to produce branded content that serves both editorial and brand objectives.
Producer, Brands & Partnerships
Role
Golf Journal (American Express Sponsored)
Series
Branded Storytelling, Cross-Platform Content
Scope
