Modern Wisdom - Growth & Content Strategy Leadership
Led audience growth, creative content strategy, and brand positioning for one of the world's biggest podcasts.
Role
Head of Growth
Brand
Modern Wisdom
Year
2024–2025
Capabilities
Content / Brand / Creative
The creative and business challenge.
Modern Wisdom, hosted by Chris Williamson, needed a leader who could combine creative content strategy with data-driven growth - scaling audience and reach while maintaining the intellectual depth and conversational quality that defines the show.
The strategy, insight, or ambitious concept.
Build scalable media systems: creative content franchises, multi-platform distribution, and workflow infrastructure that grow audience without compromising quality. Treat a podcast not as a single show but as a multi-platform media operation.
What I personally owned and led.
As Head of Growth, I owned audience and channel growth strategy, creative content strategy, brand positioning, multi-platform distribution, go-to-market strategy, creative systems and workflow leadership, and content franchise and format development.
How the concept became reality.
Developed and implemented growth strategies across platforms, built creative systems and workflows for scalable content production, led brand positioning and multi-platform distribution, created content franchises and format development, and established go-to-market strategies for show launches and campaigns.
What it achieved.
Drove measurable audience growth and channel expansion for one of the world's leading podcasts through a combination of creative content strategy, multi-platform distribution, and scalable media operations.
Head of Growth
Role
Growth, Creative Strategy, Media Systems
Focus
Multi-Platform Distribution, Brand Positioning
Scope
