Ladder x Diplo's Run Club - Eight-City Mobile Gym Activation
An 8-city activation with a custom mobile gym truck featuring fitness-themed carnival games and giveaways. Coordinated all travel, hiring, sourcing, and logistics on a multimillion-dollar budget.
Role
Creative Director / Producer
Client
Ladder
Year
2024
Capabilities
Experiential / Production / Creative
The creative and business challenge.
Ladder needed to build brand awareness and community through real-world experiences - not just digital campaigns. The challenge: execute a multi-city activation that delivers consistent brand experiences while adapting to local markets and logistics.
The strategy, insight, or ambitious concept.
Build a mobile gym truck that travels to eight cities, combining fitness, carnival games, and giveaways into a single traveling activation that turns each stop into a local event. Bring the gym to the people - and make it fun.
What I personally owned and led.
Served as Creative Director and Producer through Cortex Studios. Coordinated all travel, hiring, sourcing, and logistics across all eight cities on a multimillion-dollar budget. Led creative concept development and oversaw the mobile gym truck build.
How the concept became reality.
Built a custom mobile gym truck including fitness-themed carnival games and giveaways. Coordinated all travel logistics across eight cities, managed nationwide hiring and staffing, sourced equipment and materials, and oversaw on-site experience delivery at each stop on a multimillion-dollar budget.
What it achieved.
Successfully delivered an eight-city experiential partnership rollout that brought the Ladder brand directly to communities across the country through a custom mobile gym experience.
8 Nationwide
Cities
Multimillion-Dollar
Budget
Custom Mobile Gym Truck
Key Asset
