Srixon / XXIO - Overheard on the Course
Led a 28-asset branded content production, coordinating 30 talent members and all shoot logistics across two days.
Role
Creative Director / Producer
Client
Srixon / XXIO
Year
2025
Capabilities
Production
The creative and business challenge.
XXIO needed a premium branded content campaign that could deliver high-volume social assets and hero product imagery - requiring tight production coordination across talent, locations, wardrobe, and crew within a compressed two-day shoot window.
The strategy, insight, or ambitious concept.
Build an efficient, high-volume production pipeline that delivers 28 polished assets from a single two-day shoot - every detail pre-planned so the on-set focus is performance, not logistics.
What I personally owned and led.
Served as Creative Director and Producer through Cortex Studios. Led talent sourcing and coordination, managed location and wardrobe, oversaw the production crew and staffing, and ran end-to-end production across the two-day shoot.
How the concept became reality.
Sourced and coordinated 30 talent members for the campaign. Managed location sourcing in Palm Beach, Florida, wardrobe selection, production crew hiring, and full shoot staffing. Executed the production across a two-day shoot, delivering 28 pieces of social content and hero product imagery.
What it achieved.
Delivered a 28-asset branded content campaign for XXIO through an efficient two-day production - demonstrating the ability to execute high-volume, premium commercial content under tight logistics.
28 Content Pieces
Assets
30 Members Coordinated
Talent
2-Day Shoot - Palm Beach, FL
Production
