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01Bucketsquad / Nike / ESPN / Powerade - 2024

Bucketsquad - Brand Partnerships with Nike, ESPN & Powerade

Worked with major brands including Nike, ESPN, and Powerade through the Bucketsquad ecosystem on creative campaigns and branded content.

Brand & MarketingCreative DirectionContent & Audience GrowthProduction & Execution
Bucketsquad - Brand Partnerships with Nike, ESPN & Powerade

Role

Creative Director / Producer

Client

Bucketsquad / Nike / ESPN / Powerade

Year

2024

Capabilities

Brand / Creative / Content / Production

02The Opportunity

The creative and business challenge.

Bucketsquad needed creative partners who could work with major consumer and sports brands - developing campaigns and content that felt authentic to the creator ecosystem while meeting the standards of brands like Nike, ESPN, and Powerade.

03The Big Idea

The strategy, insight, or ambitious concept.

Bridge the gap between creator-native content and premium brand campaigns - producing work that leverages the audience and authenticity of the Bucketsquad ecosystem while delivering the production quality and brand integration that major partners expect.

04My Role

What I personally owned and led.

Served as Creative Director and Producer through Cortex Studios. Led creative development, campaign production, and brand partnership execution across multiple Bucketsquad collaborations.

05The Execution

How the concept became reality.

Developed creative campaigns and branded content in collaboration with major brands including Nike, ESPN, and Powerade through the Bucketsquad ecosystem. Managed creative development, production execution, and brand integration to deliver content that served both creator audience expectations and partner brand objectives.

06The Impact

What it achieved.

Delivered creative work with major consumer and sports brands through the Bucketsquad ecosystem, demonstrating the ability to operate at the intersection of creator content and premium brand partnerships.

07Key Details

Nike, ESPN, Powerade

Brands

Bucketsquad

Ecosystem

Creative, Production, Brand Partnerships

Scope