Beast Games - Global Marketing Campaign
Led the global marketing rollout for Beast Games - creator collabs, podcast tour, pop-up activations, $5M cash pyramids in 7 cities, and the LA premiere event.
Role
Head of Marketing & Branded Content
Brand
Prime Video / Amazon MGM Studios
Year
2024
Capabilities
Brand / Experiential / Creative / Production
The creative and business challenge.
Beast Games was one of the most ambitious streaming launches in history. The challenge: build a global marketing campaign that matched the scale of the show itself - reaching audiences across platforms, cities, and cultural moments in the week leading up to the Prime Video premiere.
The strategy, insight, or ambitious concept.
Don't just market the show - make the marketing feel like the show. Take the spectacle of Beast Games into the real world with $5M cash pyramids in 7 major cities, drone shows, global pop-ups with MrBeast appearing in NYC, a podcast tour across the biggest shows in media, and creator collaborations with FaZe Clan, Jinxy, and dozens of others. Build a cultural moment, not a campaign.
What I personally owned and led.
As Head of Marketing & Branded Content, I led the planning, creative direction, and production of the entire Beast Games global marketing rollout - from creator collaborations and podcast tour through live activations, experiential events, and the premiere event in LA.
How the concept became reality.
Orchestrated creator collabs and activations with FaZe Clan, Jinxy, and dozens of other creators. Coordinated a podcast tour including Theo Von, Diary of a CEO, Shaq, My First Million, and Flagrant. Produced live activations including global pop-ups in major cities with MrBeast appearing in NYC. Executed experiential activations including $5M pyramids of money in 7 major cities and drone shows during the week leading up to premiere. Planned, creatively directed, and produced the Beast Games premiere event in LA with 300 attendees including high-level executives and creators.
What it achieved.
Delivered a multi-channel global marketing campaign that matched the ambition of the show itself - combining creator-led amplification, major podcast reach, real-world spectacles in 7 cities, and a premiere event with 300 executives and creators.
$5M in 7 Major Cities
Cash Pyramids
300 Attendees - LA
Premiere Event
Theo Von, DOAC, Shaq, My First Million, Flagrant
Podcast Tour
