Shopify - Full-Scale Television Commercials
Produced two full-scale television commercials themed around MrBeast videos with a $1.5M budget.
Role
Head of Marketing & Branded Content
Client
Shopify
Year
2024
Capabilities
Brand / Creative
The creative and business challenge.
Shopify wanted to leverage the MrBeast brand for premium television advertising - requiring commercials that met broadcast production standards while feeling authentic to the MrBeast content style.
The strategy, insight, or ambitious concept.
Build commercials that feel like MrBeast videos - not ads that happen to feature MrBeast. Bring the same creative energy and production ambition that drives billions of YouTube views into a television format.
What I personally owned and led.
As Head of Marketing & Branded Content, I led the creative development and production of two full-scale television commercials for Shopify, managing the $1.5M budget and overseeing all production.
How the concept became reality.
Produced two full-scale television commercials themed around MrBeast videos with a $1.5M budget. Managed creative development, production logistics, and delivery to broadcast standards while maintaining the MrBeast creative voice.
What it achieved.
Delivered two premium television commercials for Shopify that brought the MrBeast creative style to broadcast advertising at a $1.5M production scale.
$1.5M
Budget
2 Full-Scale TV Commercials
Deliverables
Shopify
Client
