Moose Toys - Swarmz Series 1 & 2 Nationwide Launch
Nationwide launch of Swarmz Series 1 and 2 including Platinum Panther and Gold Panther giveaways, with content, commercials, and social campaigns.
Role
Head of Marketing & Branded Content
Client
Moose Toys
Year
2024
Capabilities
Brand / Creative / Content
The creative and business challenge.
Moose Toys needed a launch campaign for Swarmz Series 1 and 2 that could drive nationwide awareness and collector excitement - leveraging the MrBeast ecosystem to turn a toy launch into a cultural moment.
The strategy, insight, or ambitious concept.
Use the rare collectible mechanic - Platinum Panther and Gold Panther giveaways - to create urgency and excitement. Build a full campaign across content, commercials, and social that makes the toy launch feel like an event, not a product release.
What I personally owned and led.
As Head of Marketing & Branded Content, I led the creative development and campaign execution for the Swarmz nationwide launch, including content, commercials, and social strategy.
How the concept became reality.
Developed and executed the nationwide launch of Swarmz Series 1 and 2, including Platinum Panther and Gold Panther giveaways. Created content, commercials, and social campaigns to support the launch across platforms and retail channels.
What it achieved.
Delivered a nationwide toy launch campaign that drove awareness and collector engagement through rare giveaway mechanics and multi-platform content.
Swarmz Series 1 & 2
Product
Platinum Panther, Gold Panther
Giveaways
Content, Commercials, Social
Campaign
