Lunchly - Brand Launch & Target Campaign
Led the brand launch campaign for Lunchly including dozens of multi-platform assets and a viral Target launch announcement video.
Role
Head of Marketing & Branded Content
Client
Lunchly
Year
2024
Capabilities
Brand / Creative / Content
The creative and business challenge.
Lunchly needed to launch as a new brand in a competitive category - requiring a full campaign that could build awareness across every platform and a retail launch at Target that would cut through the noise.
The strategy, insight, or ambitious concept.
Launch with a full-platform content blitz - dozens of assets for every platform - and make the Target retail launch a viral moment in itself through an announcement video that feels like must-watch content, not an ad.
What I personally owned and led.
As Head of Marketing & Branded Content, I led the brand launch campaign development, including the multi-platform asset strategy and the Target launch campaign.
How the concept became reality.
Developed the brand launch campaign including dozens of assets for every platform. Created the Target launch campaign including a viral announcement video that drove awareness and engagement for the retail rollout.
What it achieved.
Successfully launched Lunchly as a new brand with a multi-platform campaign and a viral retail launch moment at Target.
Full Brand Launch
Launch Type
Target Launch Campaign
Retail
Dozens - Every Platform
Assets
