Ladder x Diplo Run Club Tour
Produced 8-city experiential tour with Diplo, managing end-to-end logistics, hiring, and live event execution.
Key Metrics
The Challenge
Execute multi-city experiential production with celebrity talent, tight timelines, and high production standards across different markets.
The Big Idea
Transform traditional fitness activation into cultural moment—merging music, community, and training into memorable IRL experiences.
Execution
Hired city coordinators, managed budgets across 8 markets, coordinated logistics and permits, ensured brand consistency, captured content at each activation.
Impact
Thousands of participants across 8 cities. Strong community building and brand loyalty. Established Ladder's experiential playbook.
What Made It Different
Scaled experiential production at speed rarely seen—maintained quality and brand standards across multiple simultaneous markets.