Bucketsquad Creative Leadership & Brand Partnerships
Restructured creative organization and led premium brand campaigns for Nike, ESPN, Google, and Shopify—transforming agency capabilities and delivering high-impact partnerships.
Key Metrics
The Challenge
Elevate creative quality and organizational capability to match premium brand partner expectations while scaling production across multiple simultaneous campaigns.
The Big Idea
Apply MrBeast-level creative rigor to brand partnership content—make every integration feel native, strategic, and premium through proper systems, team design, and hands-on creative direction.
Execution
Restructured entire creative team and workflows, directed branded campaigns for Nike/ESPN/Google/Shopify, produced pop-up activations and experiential content, implemented scalable creative frameworks, coached team on packaging and retention thinking.
Impact
Transformed organizational capability, delivered campaigns generating 15M+ total views, positioned Bucketsquad as premium partner for Fortune 500 brands, elevated quality across entire roster.
What Made It Different
Complete organizational transformation combined with hands-on campaign execution. Brought YouTube creative best practices into traditional brand partnership world at scale.
Projects
Key campaigns and initiatives delivered through this work
Bucketsquad Creative Leadership
Restructured entire creative organization for creator economy talent agency, rebuilding team structure, workflows, and creative systems to elevate brand partnership quality.
Bucketsquad x Shopify Pop Up Store Activation
Designed and executed pop-up store activation for Shopify, including longform YouTube content featuring secret room build.
Jesser x ESPN SportsCenter Collaboration
Produced main channel YouTube video with Jesser featuring SportsCenter Not Top 10 integration, blending creator content with premium sports media.
Jesser x Google/Android at Austin F1
Produced branded content activation with Jesser at Formula 1 Austin Grand Prix for Google/Android, combining experiential and digital content.
Nike TOMA Collab
Produced premium branded content campaigns for Nike through Bucketsquad talent roster.