Ladder 'Ditch the Bike' Campaign
Produced high-impact NYC activation announcing major coaching partnership, combining street-level experiential with digital content.
Key Metrics
The Challenge
Create buzz-worthy moment in NYC that would drive social conversation and position Ladder as a premium fitness brand making major moves.
The Big Idea
Provocative street activation that literally tells people to 'ditch the bike'—paired with a major coach announcement that validates the message.
Execution
Coordinated NYC production logistics, managed permits and vendor relationships, directed content capture, orchestrated social rollout.
Impact
Massive social engagement, press pickup, established Ladder's bold brand voice in competitive fitness market.
What Made It Different
Bold, polarizing creative that cut through noise in oversaturated fitness category. Made a statement.