Ladder Collaborations & Campaigns
Led multiple high-impact campaigns for Ladder including provocative NYC 'Ditch the Bike' activation and 8-city experiential tour with Diplo.
Key Metrics
The Challenge
Position Ladder as a premium fitness brand through bold creative executions and multi-market experiential activations that drive social conversation and community building.
The Big Idea
Transform fitness marketing through provocative creative that cuts through category noise and scaled experiential production that creates cultural moments.
Execution
Produced NYC street activation with permits and vendor coordination, executive produced 8-city run club tour, managed budgets across multiple markets, directed content capture, hired city coordinators, ensured brand consistency at scale.
Impact
Generated 10M+ social impressions, secured press coverage from 25+ outlets, engaged 3,000+ participants across 8 cities, established Ladder's bold brand voice and experiential playbook.
What Made It Different
Scaled experiential production at unprecedented speed while maintaining quality. Combined polarizing creative with premium execution across multiple campaigns.
Projects
Key campaigns and initiatives delivered through this work
Ladder x Diplo Mobile Gym Activation
Produced mobile gym activation across 8 cities featuring fitness-themed carnival games, merch giveaways, live demonstrations, and sign-up CTAs.