Feastables - Global Launches & Marketing Campaigns
Led global product launches and marketing campaigns for Feastables - from a Sydney Opera House takeover with 10 cars to a $1M Halloween Giveaway.
Role
Head of Marketing & Branded Content
Client
Feastables
Year
2023–2024
Capabilities
Brand / Experiential / Creative
The creative and business challenge.
Feastables needed to launch globally and compete with established CPG brands - not through traditional advertising, but through the kind of spectacles that define the MrBeast ecosystem. Each campaign had to be bigger than the last.
The strategy, insight, or ambitious concept.
Make every product launch a cultural event. Give away 10 cars at the Sydney Opera House for the Australia launch. Rent out an entire theme park in Germany and partner with Bayern Munich. Turn a Halloween promotion into a $1M giveaway. Make retail launches feel like MrBeast videos that happen to feature chocolate.
What I personally owned and led.
As Head of Marketing & Branded Content, I led the creative development, campaign strategy, and execution of Feastables global launches and promotional campaigns.
How the concept became reality.
Australia launch: Takeover of the Sydney Opera House where we gave away 10 cars valued at nearly $1M total to 10 people who bought Feastables. Germany launch: Rented out a theme park for sweepstakes winners, bought everything in a grocery store for charity as a YouTube video, and partnered with Bayern Munich to promote at a game. New flavors: Launched cookies and cream and peanut butter cups nationwide. World Series: Took a sweepstakes winner to a World Series game. Halloween: $1,000,000 giveaway where one person who purchased Feastables won. Numerous integrations into main channel YouTube videos throughout.
What it achieved.
Built Feastables into a globally recognized brand through a series of increasingly ambitious marketing campaigns that blended product launches with the spectacle and scale of MrBeast content.
10 Cars - Sydney Opera House Takeover
Australia Launch
$1,000,000 Giveaway
Halloween
Theme Park + Bayern Munich Partnership
Germany Launch
