Launched Internal Branded Content agency "Bolt" for MrBeast
Launched and scaled MrBeast's branded content agency from concept to $15M in revenue in 3 months.
Key Metrics
The Challenge
MrBeast needed a dedicated branded content arm that could attract major advertisers while maintaining creative integrity and channel authenticity at unprecedented scale.
The Big Idea
Build the first creator-led agency that operates like a studio—combining brand partnerships with world-class production standards and MrBeast's massive distribution.
Execution
Recruited team, established workflows, pitched and closed major brands, managed multi-million dollar productions, created pitch decks and case studies, built repeatable systems for brand integration.
Impact
Generated $15M in 3 months. Secured partnerships with Fortune 500 brands. Established new revenue model for creator ecosystem.
What Made It Different
First time a creator at this scale launched a formal agency arm. Combined MrBeast's authenticity with enterprise-level brand partnership execution.
Projects
Key campaigns and initiatives delivered through this work
Launched Feastables in Australia
Launched Feastables in Australia with massive activation at Sydney Opera House, gave away 10 cars, and collaborated with Chris Hemsworth.
Launched Feastables in Germany
Launched Feastables in Germany with theme park takeover, FC Bayern Munich partnership, and grocery store charity donation video reaching 60M+ views.
T-Mobile x Beast Games & Las Vegas F1 Campaigns
Collaborated with T-Mobile on Beast Games promotional campaign and separately at Las Vegas F1 for premium brand activations.
iShowSpeed Halloween Live Stream
Wrote and produced iShowSpeed's Halloween live stream sponsored by Feastables, delivering high-energy branded entertainment.
Launched Lunchly Nationwide
Launched Lunchly nationwide, coordinating retail distribution, marketing strategy, and content rollout for new product line.
Launched Lunchly in Target
Launched Lunchly in Target with content campaign generating over 250M shortform views, driving massive retail awareness.
Shopify National TV Commercials
Wrote, produced, and directed Shopify's national TV commercials, bringing creator-led approach to traditional advertising.
Moose Toys Beast Labs Global Campaigns
Launched and executed content for global campaigns on behalf of Moose Toys Beast Labs including launches in Walmart and Target.
Feastables x World Series Campaign
Executed Feastables campaign at World Series, connecting chocolate brand with premium sports audience and cultural moment.