Beast Games Global Marketing Campaign
Led global marketing and content strategy for the largest game show ever produced, launching on Amazon Prime Video.
Key Metrics
The Challenge
Launch the world's most ambitious game show with $100M+ budget across global markets, coordinating between MrBeast's brand, Amazon's platform, and production at unprecedented scale.
The Big Idea
Position Beast Games not as a YouTube video, but as a cultural event—a crossover moment between creator content and premium streaming.
Execution
Developed content strategy, created marketing assets, coordinated multi-platform rollout, managed brand messaging consistency, worked with Amazon's global marketing teams.
Impact
Historic launch of the largest prize pool game show ever created. Global distribution across 240+ countries and territories.
What Made It Different
First YouTube creator to produce a show of this magnitude for a major streaming platform. Redefined what creator-led entertainment could be.
Projects
Key campaigns and initiatives delivered through this work
$5M Beast Bucks Money Pyramid Activations
Produced $5 million 'Beast Bucks' money pyramid activations in 7 major cities across the world with digital map tracking for global audience engagement.
Beast Games Drone Show in 7 Major Cities
Produced synchronized drone shows in 7 major cities around the world, creating spectacular aerial displays promoting Beast Games launch.
Beast Games Podcast Tour
Coordinated podcast tour across major shows including Theo Von, Diary of a CEO, Beer Biceps, and Colin & Samir to promote Beast Games launch.
Beast Games Creator Collaborations
Coordinated creator collaborations with world's biggest channels including Fede, Carry Minati, iShowSpeed, Jynxzi, The Stokes Twins, and FaZe Clan.
Beast Games Premiere Event in Los Angeles
Produced premiere event in Los Angeles hosting 300+ creators, executives, and brands for first screening of Beast Games.
Beast Games Reunion Show Production
Produced Beast Games Reunion show hosting 100+ contestants from Season 1 for post-season content and fan engagement.
Beast Games Content Production & Creative Leadership
Led production and creative direction for all content across MrBeast, Amazon Prime Video, and Beast Games social channels including trailers, teasers, and highlights.
Beast Games OOH Campaign Creative Direction
Led creative direction for OOH campaign including billboards, signage, and marketing materials in key markets worldwide.
Beast Games Gaming Collaborations
Coordinated gaming collaborations with massive Roblox, Fortnite, and Minecraft creators to recreate Beast Games in digital worlds for fans.